Dana Okafor
VP SalesBrightline Analytics
Changed jobs 42 days ago: new leader, fresh process
Find Leads · B2B contact search
A lead database that bills like a utility, not a seat license.
Search B2B contacts by title, company, industry and location. Enrich with work emails and mobile numbers. Pay for what you pull (2 credits to see a new contact, 10 for a work email found, 100 for a mobile) from the same credits your paid plan includes for research and drafting.
Included with every paid plan · Paid in credits · Cancel anytime
SIMPLESEND · LEAD SEARCH
Pay per result
Title · Head of SalesHeadcount · 11–50Changed jobs · <90 daysHQ · United States
Marcus Webb
Head of SalesFieldstone Robotics
Work email + mobile found
Priya Raman
Director of RevenueCobalt Freight
Cached from a previous search, costs nothing
Live cost estimate before every runCached rows · free
01The problem
Data tools bill you for seats you don’t use.
The standard shape of a B2B data contract: a per-seat license, an annual term, a minimum you negotiated in a demo call, and a credit balance that expires whether you prospect or not. The meter runs on your headcount, not your output.
SimpleSend flips the meter. Every price is printed on the page: per contact, per email, per mobile. You see the cost of a run before you start it, and a person you have already paid for is never billed again. No per-seat data license. No annual lock-in. No call before you can see the product.
02Credit schedule
Four prices. Printed, not negotiated.
The whole rate card fits in one line. A live cost estimate runs before every enrichment, so nothing is a surprise on the other side.
2
Credits · new contact in search10
Credits · work email found100
Credits · mobile number foundFree
Saving a contact to a listNever billed twice
The same person is never billed twice. Contacts are deduped across searches, new searches continue where the last one left off, and previously seen results fill in free from cache.
Included with every paid plan
- Individual · $50/mo4,000 credits / mo
- Pro · $250/mo14,000 credits / mo
- Teams · $275/seat/mo · 3 seats min14,000 credits / seat
The same credits pay for research and drafting; a work email found is 10, so 4,000 credits is up to 400 emails found. Top-up packs from $10 never expire. Monthly credits roll over 2 months. The free trial doesn’t include Find Leads.
03Filters
Narrow before you spend a single credit.
Filters run on the search side, where looking is nearly free, so the list you enrich is already the list you meant.
Role
Find the person who owns the problem.
- Job title
- Seniority
- Job function
- Past job title
- Years in current role
- Changed jobs recently (within N days), a buying-signal filter
Person
Narrow to people you can actually open with.
- Location
- Skills
- Languages
- Universities
Company
Cut the account list before you spend a credit.
- Industry
- Headcount: 8 buckets, 1–10 to 10,001+
- Company name with exact match
- Exclude list
- Domain
- HQ location
- Keywords
- Company type
- Founded year
04Differentiator
We read their website. Not tea leaves.
SimpleSend’s vendor detection reads a company’s actual website (login links, embedded scripts) to identify which software they use. It never guesses. If the evidence isn’t on the page, the field stays empty.
That makes the tech stack a buying signal: know a prospect runs a competitor before you write a word, and open the displacement conversation from fact.
RESEARCH · COMPANY SITE
src · website
Vendor detected· from login links + embedded scripts
Evidence
app.competitor-crm.com/login · script src="cdn.competitor-crm.com"
What it gets you
Displacement outreach that names the tool they actually run, instead of guessing and hoping.
05How we’re different
Same data category. Different meter.
Most data tools differ less in what they know than in how they charge for it. Here is the structural comparison.
| Axis | SimpleSend | Enterprise data platforms e.g. ZoomInfo | All-in-one sales platforms e.g. Apollo | Workflow enrichment tools e.g. Clay |
|---|---|---|---|---|
| Pricing model | Pay per result from the credits every paid plan includes. Plans from $50/mo, no add-on. Teams seats only for teammates who draft. | Per-seat licenses with annual contracts and minimums. | Credits tied to seat plans: more credits means more seats. | Per-seat plans with credit multipliers by data type. |
| What a credit buys | Printed schedule: 2 credits per new contact, 10 per work email found, 100 per mobile found (1 credit = 1¢). | Negotiated per contract; pricing typically behind a sales call. | Varies by plan tier and data type. | Varies by provider and enrichment column. |
| Double-billing | The same person is never billed twice. Cached results fill free. | Varies. | Varies. | Varies. |
| Contract | Monthly or yearly (two months free). Cancel anytime. | Annual, typically with a sales cycle to start and to leave. | Monthly or annual, priced per seat. | Monthly or annual, priced per seat. |
| The loop | Find → enrich → draft → send or export, in one tool. The emails are the product. | Data only. Drafting happens somewhere else. | Sending platform first; drafting and data are features. | Powerful enrichment; drafting is a secondary feature. |
Competitor characterizations reflect publicly listed pricing models as of August 2026. Check their sites for current terms.
06The loop
The database ends where the drafts begin.
Enrichment isn’t the product; the emails are. One click on Draft emails → hands a saved list straight into the drafting wizard, no CSV shuffle in between.
Find
Enrich
Draft
Send or export
Saved lists
Save up to 1,000 contacts per list (2,500 on Pro and Teams) for free, then enrich, remove, or export in bulk. Results stream in live as they resolve.
Drafting handoff
Researching and writing by hand runs 2–3 minutes per contact; SimpleSend drafts in about 6 seconds each. A 200-contact, 7-step sequence is 1,400 emails. That math is the whole product.
Send or export
Launch the drafts as a Sequence from your own SimpleSend mailboxes, on warmed domains registered in your name (included on Pro and Teams, an add-on on Individual). Or export a CSV to Smartlead, Instantly, Apollo, HubSpot, GoHighLevel, or Gmail mail-merge and send from the stack you already run.
08FAQ
The fine print, in large type.
Three line items, printed on the page before you spend anything: 2 credits per new contact shown in search, 10 credits per work email found, 100 credits per mobile number found. They're the same credits your plan grants for research and drafting (one credit is one cent). Saving a contact to a list is free. You see a live cost estimate before every enrichment run, and the same person is never billed twice. New searches continue where the last one left off, and cached results fill in free.
No. Find Leads comes with every paid plan and spends the plan's credits: Individual includes 4,000 a month ($50/mo), Pro 14,000 ($250/mo), and each Teams seat adds 14,000 to a shared pool. A work email found is 10 credits, so 4,000 credits is up to 400 emails found if you spend them all on enrichment. Need more mid-month? One-time top-up packs from $10 never expire. Monthly credits roll over for 2 months. The free trial covers research and drafting; Find Leads starts with a paid plan.
Clay is a strong enrichment platform that added AI drafting on top, but drafting is a secondary feature there, and for lean teams the output quality and cost don't hold up. SimpleSend is built around the part that takes an SDR the most time: researching each contact and writing an email worth sending, then sending it from your own mailboxes or exporting it to your sender. If you need deep enrichment, Clay is a great fit. If you need personalized emails actually worth sending, that's what we do.
Structurally: enterprise data platforms sell per-seat licenses on annual contracts, and all-in-one sales platforms tie credits to seat plans. SimpleSend bills per result from the credits every paid plan includes (2 credits to see a new contact, 10 for a work email found, 100 for a mobile number found), on a monthly or yearly plan you can cancel anytime, and the same person is never billed twice. Individual and Pro bill on credits, not seats; Teams adds a $275 seat for each teammate who drafts (3 minimum), and viewers join free. The database also feeds directly into the drafting wizard, which is the actual product.
Yes, if you want it to. Once the drafts are ready, pick a path. Send them from SimpleSend: Sequences go out from warmed mailboxes on domains registered in your name, with schedules, daily caps, one reply inbox and unsubscribes handled (included on Pro and Teams; on Individual it's the Email Sending add-on, $49.99/mo). Or export a CSV to Smartlead, Instantly, Apollo, HubSpot, GoHighLevel or a Gmail mail-merge, whichever sender you already trust. Nothing sends until you launch it.
Your lists are never used to train any model; deleting campaign data is one click.
By role
The same product, from where you sit.
SimpleSend is one product: it researches every contact and drafts the outreach, then sends it from SimpleSend or exports it to the sender you already use. These pages describe it for four kinds of week.
11Start here
Your next campaign starts with one list.
Upload your first list and see what SimpleSend finds.
14-day free trial · No credit card needed · No setup call · Plans from $50/mo PipelineLive
- CSV312 rows
- Research4 sources
- Signals289 found
- Emails2,023 assets