Dana Okafor
VP SalesBrightline Analytics
Changed jobs 42 days ago — new leader, fresh process
Lead Enrichment· 100M+ B2B contacts
A lead database that bills like a utility, not a seat license.
Search 100M+ B2B contacts by title, industry, and company. Enrich with verified emails and mobile numbers. Pay for what you pull — 0.25 credits to see a new contact, 1 for a verified email, 10 for a mobile — and never for a seat.
Add-on from $55/mo · No seats · Cancel anytime
SIMPLESEND · LEAD SEARCH
100M+ contacts
Title · Head of SalesHeadcount · 11–50Changed jobs · <90 daysHQ · United States
Marcus Webb
Head of SalesFieldstone Robotics
Verified email + mobile on file
Priya Raman
Director of RevenueCobalt Freight
Cached from a previous search — costs nothing
Live cost estimate before every runCached rows · free
01The problem
Data tools bill you for seats you don’t use.
The standard shape of a B2B data contract: a per-seat license, an annual term, a minimum you negotiated in a demo call, and a credit balance that expires whether you prospect or not. The meter runs on your headcount, not your output.
SimpleSend flips the meter. Every price is printed on the page — per contact, per email, per mobile — you see the cost of a run before you start it, and a person you have already paid for is never billed again. No seats. No annual lock-in. No call before you can see the product.
02Credit schedule
Four prices. Printed, not negotiated.
The whole rate card fits in one line. A live cost estimate runs before every enrichment, so nothing is a surprise on the other side.
0.25Credits · new contact in search
1Credit · verified email
10Credits · mobile number
FreeSaving a contact to a list
Never billed twice
The same person is never billed twice. Contacts are deduped across searches, new searches continue where the last one left off, and previously seen results fill in free from cache.
Add-on tiers
- Basic — $55/mo750 credits
- Plus — $100/mo1,500 credits
- Premium — $250/mo4,000 credits
- Scale — $500/mo9,000 credits
Basic covers ~750 verified emails a month. Top-up packs at a flat $0.065/credit. Monthly credits roll over 2 months.
03Filters
Narrow before you spend a single credit.
Filters run on the search side, where looking is nearly free — so the list you enrich is already the list you meant.
Find the person who owns the problem.
- Job title
- Seniority
- Job function
- Past job title
- Years in current role
- Changed jobs recently — within N days, a buying-signal filter
Narrow to people you can actually open with.
- Location
- Skills
- Languages
- Universities
Cut the account list before you spend a credit.
- Industry
- Headcount — 8 buckets, 1–10 to 10,001+
- Company name with exact match
- Exclude list
- Domain
- HQ location
- Keywords
- Company type
- Founded year
04Differentiator
We read their website. Not tea leaves.
SimpleSend’s vendor detection reads a company’s actual website — login links, embedded scripts — to identify which software they use. It never guesses. If the evidence isn’t on the page, the field stays empty.
That makes the tech stack a buying signal: know a prospect runs a competitor before you write a word, and open the displacement conversation from fact.
RESEARCH · COMPANY SITE
src · website
Vendor detected· from login links + embedded scripts
Evidence
app.competitor-crm.com/login · script src="cdn.competitor-crm.com"
What it unlocks
Displacement outreach that names the tool they actually run — instead of guessing and hoping.
05How we’re different
Same data category. Different meter.
Most data tools differ less in what they know than in how they charge for it. Here is the structural comparison.
| Axis | SimpleSend | Enterprise data platforms e.g. ZoomInfo | All-in-one sales platforms e.g. Apollo | Workflow enrichment tools e.g. Clay |
|---|---|---|---|---|
| Pricing model | Pay per result. Plans from $25/mo; enrichment add-on from $55/mo. | Per-seat licenses with annual contracts and minimums. | Credits tied to seat plans — more credits means more seats. | Per-seat plans with credit multipliers by data type. |
| What a credit buys | Printed schedule: 0.25 per new contact, 1 per verified email, 10 per mobile. | Negotiated per contract; pricing typically behind a sales call. | Varies by plan tier and data type. | Varies by provider and enrichment column. |
| Double-billing | The same person is never billed twice. Cached results fill free. | Varies. | Varies. | Varies. |
| Contract | Monthly. Cancel anytime. | Annual, typically with a sales cycle to start and to leave. | Monthly or annual, priced per seat. | Monthly or annual, priced per seat. |
| The loop | Find → enrich → draft in one tool. The drafting layer is the product. | Data only — drafting happens somewhere else. | Sending platform first; drafting and data are features. | Powerful enrichment; drafting is a secondary feature. |
Competitor characterizations reflect publicly listed pricing models as of August 2026 — check their sites for current terms.
06The loop
The database ends where the drafts begin.
Enrichment isn’t the product — the emails are. One click on Draft emails → hands a saved list straight into the drafting wizard, no CSV shuffle in between.
Find
Enrich
Draft
Export
Saved lists
Save up to 1,000 contacts per list — 2,500 on Agency — for free, then enrich, remove, or export in bulk. Results stream in live as they resolve.
Drafting handoff
Researching and writing by hand runs 2–3 minutes per contact; SimpleSend drafts in about 6 seconds each. A 200-contact, 7-step sequence is 1,400 emails — that math is the whole product.
Export anywhere
SimpleSend never sends. Export CSV to Smartlead, Instantly, Apollo, HubSpot, GoHighLevel, or Gmail mail-merge and send from infrastructure you own.
08FAQ
The fine print, in large type.
Three line items, printed on the page before you spend anything: 0.25 credits per new contact shown in search, 1 credit per verified email, 10 credits per mobile number. Saving a contact to a list is free. You see a live cost estimate before every enrichment run, and the same person is never billed twice — new searches continue where the last one left off, and cached results fill in free.
Lead Enrichment is an add-on to any SimpleSend plan: Basic is $55/mo for 750 credits — roughly 750 verified emails a month — Plus is $100 for 1,500, Premium is $250 for 4,000, and Scale is $500 for 9,000. Need more mid-month? Top-up packs are a flat $0.065 per credit. Monthly credits roll over for 2 months.
Clay is a strong enrichment platform that added AI drafting on top, but drafting is a secondary feature there, and for lean teams the output quality and cost don't hold up. SimpleSend does one thing well: high-quality personalization and drafting, which is the most time-consuming part of an SDR's job. If you need deep enrichment, Clay is a great fit. If you need personalized emails actually worth sending, that's what we do.
Structurally: enterprise data platforms sell per-seat licenses on annual contracts, and all-in-one sales platforms tie credits to seat plans. SimpleSend bills per result on a monthly plan you can cancel anytime — 0.25 credits to see a new contact, 1 for a verified email, 10 for a mobile number — and the same person is never billed twice. The database also feeds directly into the drafting wizard, which is the actual product.
No — SimpleSend is the drafting layer, by design. You export a CSV and send from Smartlead, Instantly, Apollo, HubSpot, GoHighLevel, or Gmail mail-merge — whichever sender you already trust. Keeping sending separate keeps your domain reputation in your hands.
Your lists are never used to train any model; deleting campaign data is one click.
11Start here
Your next campaign starts with one list.
Upload your first list and see what SimpleSend finds.
From $25/mo · No seats · No setup call · Cancel anytime PipelineLive
- CSV312 rows
- Research4 sources
- Signals289 found
- Emails2,023 assets