- 01Why call now
Started as VP Sales six weeks ago; the team is hiring three SDRs at once.
- 02Opener
“Hi Dana, I know I'm calling out of the blue. Can I take thirty seconds to tell you why, and you decide if we keep talking?”
- 03Discovery question
Easiest first: “What did the outbound motion look like when you arrived?”
- 04Talking point
New sales leaders inherit a pipeline they didn't build, and a process they don't trust yet.
- 05Objection
“Just send me something.” Happy to. One question first so it's actually relevant: how long does a new SDR take to book a first meeting?
- 06Next step
“Worth fifteen minutes Thursday to compare notes on ramp?”
Talk Tracks · Chrome extension
Your next call’s talk track, already open.
See each contact’s cold-call talk track the moment their record loads in your CRM or dialer, drafted from your team’s playbooks. Thirty seconds of reading, then dial.
HubSpot · Salesforce · Zoho · HighLevel · Needs a SimpleSend account
CHROME · SIDE PANEL
Matched on-device
Playbook · Mid-market displacementMatched on record load
01Anatomy
Not a script. A pre-dial card.
Scripts get read at people. A talk track is a structured card a rep glances at for 30 seconds before dialing: enough to sound like they did the homework, because someone did.
- 01Why call now
The research-based reason this call makes sense today, not someday.
- 02Hooks
The specific signals research surfaced: the things worth mentioning because they're true.
- 03Permission-based opener
No “how are you today,” no pitch-dump. An honest ask for thirty seconds.
- 04Discovery questions
Ordered easiest to deepest, so the conversation warms up before it goes anywhere hard.
- 05Talking points
What to say when they bite, grounded in your playbook's proof points.
- 06Likely objections
Each with a spoken response, written the way a person would actually say it.
- 07The ask
The one thing that ends the call. Every card closes with it.
02Where it works
It meets your reps where they dial.
Open a contact record and a pill appears naming the matched playbook. One click opens the full card in a Chrome side panel, no tab switching mid-call-block.
Out of the box
HubSpotSalesforce Lightning
Opt-in · per site
Zoho CRM · betaHighLevel · betaNooksOrumKixiePhoneBurnerAny web CRM, mapped once · beta
Refine
Tell it what to change — “shorter opener” — or redraft with a different playbook. The cost shows before you click.
Copy card
Copy the card as plain text and paste it into the record's notes, so prep and notes live together.
Search & capture
Pull up any contact's card, or save a new one into SimpleSend without leaving the page.
Log the call
Tap the outcome — meeting booked, voicemail, not interested. If they're in your email sequence, stop it from the same card. Five seconds to undo.
03Privacy by architecture
Matched on your device. Looked up when you look.
Which playbook fits a contact is decided inside the extension, from your team's cached playbooks, so opening a record sends nothing and the pill appears instantly. The contact is looked up in SimpleSend only while the side panel is open, to show their card.
Matching runs on your device
Reads five fields, changes nothing
HubSpot, Salesforce, and sites you pick
FIG. 01Record loadOn-device match
- Record opens in CRMon device
- Matching rules evaluateon device
- Playbook pill appearson device
- Requests until the panel opens0
04Playbooks
Your best rep’s judgment, written down once.
Playbooks are team-authored instruction sets that steer every card. The drafting follows your rules, not a generic sales tone, so the card sounds like your floor on a good day.
What a playbook holds
- What you sell and who you're calling
- Proof points and pains to press
- How to open
- Objections you actually hear, each with a response
- Tone and insider vocabulary
- Hard rules (“never promise a return”) and forbidden words
Matching rules
Rules and priorities decide which playbook fires for each contact: by segment, role, or whatever you define. The most specific rule wins, so one library covers several segments at once, and a team default catches everyone else.
05Team sharing
One library, every extension.
Playbooks and drafted cards are shared team-wide. Write the displacement playbook once and every rep’s extension carries it; refine an objection response on Tuesday and the whole floor opens Wednesday’s call blocks with the better answer.
New hires get the full library on day one: the accumulated judgment of the team, not a binder nobody reads.
07FAQ
Before you add it to Chrome.
Choosing the playbook happens on your device, so the pill appears the moment a record opens without sending anything. While the side panel is open, the contact's email, phone or name (with company and title) goes to SimpleSend to fetch their card; it's saved to your account only if you choose to add the contact. The extension reads only those fields, runs on HubSpot and Salesforce and otherwise only on sites you turn on, and never changes anything in your CRM.
HubSpot and Salesforce Lightning out of the box. Zoho CRM and HighLevel (white-label domains too) in beta, and the dialers Nooks, Orum, Kixie and PhoneBurner, once a rep turns them on. For any other web-based CRM (also in beta), turn the extension on for that site and map the page once; the mapping works for your whole team. When a contact record loads, a pill names the matched playbook, and one click opens the full card in a Chrome side panel.
Yes, the extension needs a SimpleSend account. Playbooks and drafted cards live in your workspace and are shared team-wide from there. Every account starts with a 14-day free trial, no credit card required. After that, plans start at $50/mo: Individual and Pro bill on credits, not seats, and each card costs credits like a draft. On Teams, each teammate who drafts takes a $275 seat (3 minimum), and viewers join free.
From your team's playbooks: authored instruction sets covering what you sell, who you're calling, proof points, pains to press, how to open, the objections you actually hear with responses, tone, hard rules, insider vocabulary, and forbidden words. Matching rules and priorities decide which playbook fires for each contact, and the most specific rule wins, so one library can cover several segments at once.
No. It's a structured card a rep glances at for 30 seconds before dialing: why call now, the hooks research surfaced, a permission-based opener, discovery questions ordered easiest to deepest, talking points, likely objections each with a spoken response, and the ask that ends the call. The rep still runs the call. The card just means they never start it cold.
By role
The same product, from where you sit.
SimpleSend is one product: it researches every contact and drafts the outreach, then sends it from SimpleSend or exports it to the sender you already use. These pages describe it for four kinds of week.
11Start here
Your next campaign starts with one list.
Upload your first list and see what SimpleSend finds.
14-day free trial · No credit card needed · No setup call · Plans from $50/mo PipelineLive
- CSV312 rows
- Research4 sources
- Signals289 found
- Emails2,023 assets