- 01Opening
“Hi Dana — I know I'm calling out of the blue. Can I take thirty seconds to tell you why, and you decide if we keep talking?”
- 02Pain point
New sales leaders inherit a pipeline they didn't build — and a process they don't trust yet.
- 03Signal
Started as VP Sales six weeks ago; the team is hiring three SDRs at once.
- 04Question
Easiest first: “What did the outbound motion look like when you arrived?”
- 05CTA
“Worth fifteen minutes Thursday to compare notes on ramp?”
Talk Tracks· Chrome extension
Your next call’s talk track, already open.
See each contact’s cold-call talk track the moment their record loads in your CRM or dialer, drafted from your team’s playbooks. Thirty seconds of reading, then dial.
HubSpot + Salesforce Lightning · Offline matching · Needs a SimpleSend account
CHROME · SIDE PANEL
0 network calls
Playbook · Mid-market displacementMatched on record load
01Anatomy
Not a script. A pre-dial card.
Scripts get read at people. A talk track is a structured card a rep glances at for 30 seconds before dialing — enough to sound like they did the homework, because someone did.
- 01Why call now
The research-based reason this call makes sense today, not someday.
- 02Hooks
The specific signals research surfaced — the things worth mentioning because they're true.
- 03Permission-based opener
No “how are you today,” no pitch-dump. An honest ask for thirty seconds.
- 04Discovery questions
Ordered easiest to deepest, so the conversation warms up before it goes anywhere hard.
- 05Talking points
What to say when they bite — grounded in your playbook's proof points.
- 06Likely objections
Each with a spoken response, written the way a person would actually say it.
- 07The ask
The one thing that ends the call. Every card closes with it.
02Where it works
It meets your reps where they dial.
Open a contact record and a pill appears naming the matched playbook. One click opens the full card in a Chrome side panel — no tab switching mid-call-block.
Out of the box
HubSpotSalesforce Lightning
Opt-in · parallel dialers
NooksOrumKixiePhoneBurner
Regenerate
Redraft the card on the spot if the angle feels off.
Copy to CRM
Push the card into the contact record so notes and prep live together.
Contact search
Pull up any contact's card from the panel, not just the record on screen.
Contact capture
Save a new contact into SimpleSend without leaving the page you're on.
03Privacy by architecture
Zero network calls per record load.
Playbook matching runs fully offline, inside the extension. Nothing about the record your rep just opened is sent anywhere to find the right playbook — which is why the pill appears instantly, and why your CRM browsing stays yours.
Matching runs locally
Fast because it's offline
Private because it's offline
FIG. 01Record loadOffline match
- Record opens in CRMlocal
- Matching rules evaluatelocal
- Playbook pill appearslocal
- Network requests made0
04Playbooks
Your best rep’s judgment, written down once.
Playbooks are team-authored instruction sets that steer every card. The drafting follows your rules — not a generic sales tone — so the card sounds like your floor on a good day.
What a playbook holds
- What you sell and who you're calling
- Proof points and pains to press
- How to open
- Objections you actually hear — each with a response
- Tone and insider vocabulary
- Hard rules (“never promise a return”) and forbidden words
Matching rules
Rules and priorities decide which playbook fires for each contact — by segment, role, or whatever you define. A test-a-contact preview shows exactly which playbook a given contact would get, and the card it would produce, before your reps ever see it.
05Team sharing
One library, every extension.
Playbooks and drafted cards are shared team-wide. Write the displacement playbook once and every rep’s extension carries it; refine an objection response on Tuesday and the whole floor opens Wednesday’s call blocks with the better answer.
New hires get the full library on day one — the accumulated judgment of the team, not a binder nobody reads.
07FAQ
Before you add it to Chrome.
Matching is fully offline — the extension makes zero network calls per record load. Which contact you just opened in your CRM never leaves your browser; the playbook match happens locally, which is also why the pill appears the moment the record loads.
HubSpot and Salesforce Lightning out of the box, with opt-in support for the parallel dialers Nooks, Orum, Kixie, and PhoneBurner. When a contact record loads, a pill appears naming the matched playbook; one click opens the full card in a Chrome side panel.
Yes — the extension needs a SimpleSend account. Playbooks and drafted cards live in your workspace and are shared team-wide from there. Plans are usage-based from $25/mo; you pay for output, not for seats.
From your team's playbooks — authored instruction sets covering what you sell, who you're calling, proof points, pains to press, how to open, the objections you actually hear with responses, tone, hard rules, insider vocabulary, and forbidden words. Matching rules and priorities decide which playbook fires for each contact, and a test-a-contact preview shows you the result before your reps do.
No. It's a structured card a rep glances at for 30 seconds before dialing: why call now, the hooks research surfaced, a permission-based opener, discovery questions ordered easiest to deepest, talking points, likely objections each with a spoken response, and the ask that ends the call. The rep still runs the call — the card just means they never start it cold.
11Start here
Your next campaign starts with one list.
Upload your first list and see what SimpleSend finds.
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