For solo founders· You are the sales team

Every email has your name on it. Write like it.

There’s no SDR to hand the list to, and no room for an email that reads as generated. SimpleSend researches each account and drafts in your cadence, and nothing goes out until you launch it.

14-day free trial · No credit card needed · Plans from $50/moDemo · Free · No signup · ~40 seconds

One row in → live research → a finished email out

SIMPLESEND · DRAFT
Row 6 / 40
Research3 findings
  • Self-serve tier shipped in AugustPress
  • Pricing page now leads with self-serveWebsite
  • Founder posting about support loadLinkedIn

Drafted from these findings

To · arjun@fieldnote.exampleFIG. 03Draft

The self-serve tier you shipped

Arjun, you shipped the self-serve tier in August and the pricing page leads with it now. That usually makes support volume the constraint before revenue is.

We built for that exact transition. Happy to send the two-minute version if it’s useful.

Written from researchVoice matchedQA passed

Illustrative example · highlighted text is what the research found

Works alongside what you already run
GmailApolloSales NavigatorHubSpotInstantlySmartleadCSV

To be exact: two of these connect directly. HubSpot lists import read-only, and Sales Navigator searches import through your connected LinkedIn account (LinkedIn add-on). Everything else here is a CSV hand-off, which is all SimpleSend needs. For a list of forty, copying a draft straight out of the app into Gmail is a perfectly reasonable way to send it.

01The situation

Good outreach takes research. Research takes the day.

01Problem

You are the whole sales team

There’s nobody to hand the list to, and prospecting competes with every other thing you’re the only person doing.

02Problem

A generated-sounding email burns the account

Your name is on it. Get it wrong and that company is closed to you — not for a quarter, for good. That risk is why most founders send nothing at all.

03Problem

The tools are priced for a sales org

Per-seat pricing and onboarding calls assume a team. You have a list, an inbox, and about two hours.

02The work itself

Same email. Ten fewer steps.

Researching by hand
  1. 01Open the company site
  2. 02Read the pricing page
  3. 03Check what they shipped
  4. 04Read the founder’s posts
  5. 05Work out the angle
  6. 06Paste it into a chat window
  7. 07Write a prompt
  8. 08Rewrite it so it sounds like you
  9. 09Copy into Gmail
  10. 10Repeat, 40 times
With SimpleSend
  1. 01Upload the list
  2. 02Paste two of your own emails
  3. 03Approve one sample
  4. 04Send them

The goal isn’t to automate the relationship. It’s to remove the repetitive work that happens before the conversation starts.

03How it runs

From a list to drafts you’d actually put your name on.

Upload
Brief
Sample
Send or export
01Step

Bring the list you already have

That spreadsheet of companies you’ve been meaning to email. Any shape of CSV — columns are detected and mapped, and duplicates and role inboxes are flagged before anything is spent.

No minimum list size

02Step

Paste two of your own emails

That’s the voice step, and it’s the one that matters most here. The brief holds what you sell, who it’s for, your CTA and your research targets; two or three real past emails is what makes the drafts sound like you wrote them.

The step that does the work

03Step

Approve one sample

One real account, fully researched, the sequence drafted. If it doesn’t sound like you, change the brief and run it again — nothing else generates until you’re happy.

Read one, then ship all

04Step

Send it your way

Copy a draft straight into Gmail, export a CSV, or launch the sequence from SimpleSend’s warmed mailboxes when you want it to run on a schedule. Nothing sends until you launch it, which for founder-led outreach is exactly the point.

Export or send, your call

04The difference

Both of these are personalized. Only one is specific.

Merge fields only
To · arjun@fieldnote.exampleFIG. 03Draft

Quick question about Fieldnote

Hi Arjun, I’m the founder of a platform that helps SaaS companies scale support without scaling headcount. I thought it might be relevant for Fieldnote.

Open to a quick 15-minute intro call?

No researchCould be sent to anyone
Researched first
To · arjun@fieldnote.exampleFIG. 03Draft

The self-serve tier you shipped

Arjun, you shipped the self-serve tier in August and the pricing page leads with it now.

In our experience that’s the point where support volume becomes the constraint before revenue does — self-serve users ask more questions and are worth less each, and the maths gets uncomfortable fast.

We built for that exact transition. Happy to send the two-minute version if it’s useful, or ignore this entirely if you’ve already solved it.

Every claim traced to a findingVoice matchedQA passed

The second one earns a reply because it could only have been sent to one company. That’s the whole difference, and it comes from the research, not from better adjectives.

Draft one for a real prospect Free · No signup · ~40 seconds
05What to look for

You decide what it looks for and how to play it.

There’s no fixed list of signals to pick from. A campaign brief holds your own research targets — what to look for, and the branch to take when it turns up. These are the ones founders tend to start with.

Campaign brief · what to look for3 targets
  • 01

    What they shipped recently

    If they launched something adjacent to what we do → open on the launch, not the product

    Newsroom & blog
  • 02

    The tools running their site

    If they’re on a competitor → name it and offer the switch path

    Their site
  • 03

    What the founder is posting about

    If they’ve written about the problem → use their framing, not mine

    Public LinkedIn posts

Written once per campaign · reusable · you can add your own

What comes back
Signal detectedPricing page

Self-serve tier shipped in August, now leading the pricing page

Why it matters

A pricing page rebuilt around self-serve is a company that just changed who its customer is. Whatever broke next is the thing they’re thinking about this month, and it’s the only opening line that couldn’t have been sent to anyone else.

Recommended message

Open on the launch and what it usually does to support load. Offer the short version, and give them an easy way to say no.

06What people use it for

Four jobs it does on a normal week.

01Use case

The forty accounts you actually want

Not a list you bought — the companies you’d be genuinely glad to work with, researched properly, in an evening.

02Use case

Investor outreach

The same research pointed at a fundraise list: each note anchored on what that fund has actually been backing, instead of a mass send with the deck attached.

03Use case

Follow-ups that aren’t just bumps

Every step of a sequence drafts from the same research, so the second email has something new to say instead of floating the first one back to the top of the inbox.

04Use case

Calls you’re ready for

An optional talk track turns the same research into a call card (why call now, an opener, discovery questions, likely objections, the next step) for when the reply says “sure, let’s talk.”

07Where it sits

Keep your stack. Or let SimpleSend send.

Lists come from
  • Your own spreadsheet
  • Apollo
  • Sales Navigator
  • LinkedIn
  • Find Leads
  • CSV
SimpleSend
  • Research
  • Personalization
  • Drafting
  • Talk tracks
Sending happens in
  • SimpleSend Sequences
  • Gmail mail-merge
  • Instantly
  • Smartlead
  • HubSpot sequences
  • Copy and paste

Keep the tools you already use at either end. SimpleSend does the research and drafting in the middle, then sends from its own warmed mailboxes or hands you the drafts. At forty contacts, copy-and-paste is a perfectly good last step.

08The maths

Priced like a tool, not like a sales org.

Billed in credits, not seats, because there is one of you.

The trial runs 14 days, takes no card, and covers 375 credits, roughly 25–50 researched emails: a real first campaign rather than a walkthrough. After that, Individual is $50/mo for 4,000 credits (roughly 300–570 emails, Find Leads included). Unused monthly credits roll over for two months.

Where most people start

Individual is the right starting point for almost every solo founder. When you want SimpleSend to send the sequences from warmed inboxes too, add Email Sending ($49.99/mo) or move to Pro.

09Questions

The fine print, in large type.

  • No. Credits are spent per email researched and drafted, so forty contacts costs about what forty contacts should. Small, deliberate lists are exactly the case this page is written for.

  • For ten prospects, yes. What SimpleSend adds is everything around the writing: holding your brief and research targets, running the research per row, keeping every claim traceable to something it found, applying one voice across a whole list, and then sending the sequence or handing back a CSV your sender can read. That’s the part that stops happening when you do it by hand two hundred times.

  • Yes, and it’s a good fit. It’s the same motion — research what the fund has recently been backing, draft a note anchored on it. The brief just describes a raise instead of a product.

  • The slow part is the brief, and most of that is deciding what you actually say. Beyond that it’s an upload, a sample to approve, and an export or a launch. If you’d rather see it work before creating an account, the public demo drafts one real prospect free in about forty seconds.

  • Only if you want it to be. SimpleSend researches every contact and drafts the whole sequence first. Then you pick a path: send it from SimpleSend, from warmed mailboxes on domains registered in your name, with schedules, daily caps, one reply inbox and unsubscribes handled (included on Pro and Teams; on Individual it’s the Email Sending add-on, $49.99/mo), or export a CSV to Smartlead, Instantly, Apollo, HubSpot, GoHighLevel or a Gmail mail-merge. Either way, send cold email from dedicated, authenticated domains, never your main one. Nothing sends until you launch it.

  • Paste one to three of your real past emails into the brief and drafts mirror that cadence, openers and sign-offs. A deterministic linter then strips the usual tells (em-dash pileups, “I hope this email finds you well,” leftover template tokens, length violations) before you ever see a draft. You can read and edit any of them before anything sends.

  • A fact-check pass rejects any claim that doesn’t trace back to a research finding, so nothing invented ships. If that strips the opener, a re-anchor pass writes an honest one from the findings that did land. Contacts that can’t be drafted honestly are skipped, and the batch report says why.

10Elsewhere in SimpleSend

The public demo drafts one real prospect free, with no account. That’s the fastest way to find out whether this is for you.

11Start here

Your next campaign starts with one list.

Upload your first list and see what SimpleSend finds.

14-day free trial · No credit card needed · No setup call · Plans from $50/mo
PipelineLive
  1. CSV312 rows
  2. Research4 sources
  3. Signals289 found
  4. Emails2,023 assets