Client work has deadlines; your pipeline doesn’t. SimpleSend researches a short list of the companies you’d actually take on and drafts outreach specific enough to be worth a reply — in the hours between engagements, not instead of them.
One row in → live research → a finished email out
Drafted from these findings
Daniel, the VP Marketing role has been open since March, and two ICs have gone in underneath it since. That’s usually a sign the search is harder than the need is patient.
I run marketing on a fractional basis for companies sitting in exactly that gap — three days a week until the hire lands. Worth a short call?
Illustrative example · highlighted text is what the research found
To be exact: HubSpot is the one direct integration. Everything else here is a CSV hand-off, which is all SimpleSend needs. Bring a list from anywhere — including a spreadsheet you keep yourself — and send from your own inbox.
Delivering means not prospecting. The engagement ends and the pipeline you didn’t build isn’t there. Then a scramble, then a new engagement, then the same thing again.
You’re selling judgement. An email that reads as generated disqualifies you before the call — a weak first email costs more here than in almost any other kind of selling.
You need two or three clients, not four hundred conversations. Tools built for SDR throughput solve something you don’t have, at a price that assumes you do.
The goal isn’t to automate the relationship. It’s to remove the repetitive work that happens before the conversation starts.
Forty accounts you’d genuinely take on, as a CSV. There’s no minimum — the work is billed per contact, so a small list costs a small amount.
No minimum list size
Your brief once: what you do, the engagement shape, proof points, tone, CTA. Then the research targets — the leadership gaps, the raises, the growth stage that means they need you. Paste past emails and drafts come back in your cadence.
Saved and reusable
One real company researched, the full sequence drafted. You read that before anything else runs, and you can fix the brief and try again as many times as you like.
Read one, then ship all
Export a CSV, or just copy the draft. SimpleSend never sends — which for outreach this personal is the point. It goes from your inbox, under your name.
Your inbox, your name
Hi Daniel, I’m a fractional CMO with 15 years of experience helping B2B companies build scalable marketing functions.
I’d love to find 15 minutes to introduce myself and see if there’s a fit.
Daniel, the VP Marketing role has been open since March, and two ICs have gone in underneath it since. That’s usually a sign the search is harder than the need is patient.
The pattern I see most often is a team that keeps executing while nobody is setting direction, and six months later the plan is whatever the last campaign was.
I run marketing fractionally for companies in exactly that gap — three days a week until the hire lands, then a proper handover. Worth a short call?
The second one isn’t better written. It’s better informed — and at this price point, that’s the thing that gets a reply.
There’s no fixed list of signals to pick from. A campaign brief holds your own research targets — what to look for, and the branch to take when it turns up. These are the ones fractional leaders tend to start with.
Senior roles that have been open a long time
If a VP or C-level role has been open 90+ days → lead on the gap, offer the bridge
Funding, and the plan attached to it
If they raised and named a function to build → that’s the function to open on
What the founder is saying publicly
If they’ve posted about the problem I solve → mirror their own framing back
Written once per campaign · reusable · you can add your own
A leadership role open for a quarter with the team still growing is a company already paying for the absence. It is the most specific reason to reach out a fractional executive will ever get, and it’s published on their own careers page.
Open on how long the search has run and what usually happens to the function while it does. Offer the interim, and be explicit that it ends when the hire lands.
An hour on a Friday produces a fortnight of outreach. The pipeline keeps moving while you’re billing, which is the only time it’s hard to move it.
A role open for a quarter is a company already paying for the absence. Research finds those on the careers page, and the opener writes itself.
Old contacts are the cheapest pipeline there is. SimpleSend checks what changed since you last spoke — new role, new raise, new mandate — so the re-opener is current rather than nostalgic.
An optional talk track built from the same research gives you the five beats: opening, pain point, signal, question, ask.
SimpleSend replaces neither end. It’s the research and drafting layer in the middle — and for a list of forty, copy-and-paste out of it is a perfectly reasonable last step.
There’s no seat licence and no minimum list size, because billing is per email researched and drafted.
Entry is $25/mo and covers roughly 220–310 researched emails. Set against a single engagement worth $5,000–15,000 a month, the arithmetic isn’t close. The trial is 14 days and takes no card.
Most fractional executives never outgrow Entry. Small, deliberate lists are the whole point of working this way.
That’s the case this page is written for. Billing is per email researched and drafted, so forty contacts costs about what forty contacts should. There’s no seat fee and no minimum list size.
For ten prospects, yes. What SimpleSend adds is everything around the writing: holding your brief and research targets, running the research per row, keeping every claim traceable to something it found, applying one voice across a whole list, and handing back a CSV your sender can read. That’s the part that stops happening when you do it by hand two hundred times.
Close enough that this page still applies. Nothing here depends on the title — it’s the same fit for consultants and advisors selling a small number of high-value engagements, where the research matters more than the volume.
No. SimpleSend never sends. It researches and drafts; you export a CSV and send from whatever you already use — Smartlead, Instantly, Apollo, HubSpot, GoHighLevel or a Gmail mail-merge. Deliverability and domain reputation stay entirely in your hands.
Paste one to three of your real past emails into the brief and drafts mirror that cadence, openers and sign-offs. A deterministic linter then strips the usual tells — em-dash pileups, “I hope this email finds you well,” leftover template tokens, length violations — before you ever see a draft. You still read and edit every one.
A fact-check pass rejects any claim that doesn’t trace back to a research finding, so nothing invented ships. If that strips the opener, a re-anchor pass writes an honest one from the findings that did land. Contacts that can’t be drafted honestly are skipped, and the batch report says why.
The research and QA pipeline behind every draft, in detail.
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LinkedIn outreachConnection notes and follow-ups from the same research.
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Forty accounts and one brief is a real first campaign. If the sample doesn’t sound like you, fix the brief before anything else runs.
Upload your first list and see what SimpleSend finds.
14-day free trial · No credit card needed · No setup call · Plans from $25/mo