Email drafting · Drafting engine
SimpleSend researches every contact on your list and writes every email in your sequence from what it actually found, in your voice, with the personalization highlighted so you can check it in two seconds.
One CSV row in → live research → a finished email out
Dana, three AE openings posted in two weeks, while the sales-enablement role is still unfilled.
That usually means ramp becomes the bottleneck before pipeline does. Worth 15 minutes on how other teams handle the first 30 days?
Draft written from scratch, not from a template
Researched and written by hand, each contact costs a rep 2–3 minutes. With SimpleSend it’s about 6 seconds, research, draft, and QA included.
Every campaign runs through the same pipeline, and every checkpoint happens before credits are spent, not after.
Drop a CSV, or pull a HubSpot or Find Leads list. Columns are auto-detected and mapped, and missing fields, role inboxes, and duplicates are flagged before a single credit is spent.
Checked before you pay
Unmapped columns become {{merge_variables}} with fallbacks like {{first_name|there}}, so a blank cell never breaks an email.
Fallbacks built in
What you sell, who it's for, value props, pain points, proof points, CTA, tone, signature. Paste past emails and it writes in your voice.
Saved for next time
SimpleSend drafts a full sample sequence on one real row from your list. Nothing else generates until you sign off.
Read one. Ship all.
Live research per contact, then a draft for every step of your sequence, each one run through the QA pipeline before it reaches you.
Research → draft → QA
Launch the campaign as a SimpleSend Sequence from your own warmed mailboxes, or download one CSV whose stable headers (step_1_subject, step_1_body …) map as merge fields anywhere.
Send or export, your call
For each row, SimpleSend reads the company homepage, LinkedIn, hiring signals, funding, leadership changes, recent posts, and press. It also detects vendors and tech stack from the actual website. Turn on the optional ICP pre-filter and companies that clearly don’t fit are skipped before research spends anything on them (never more than half the list, and any skipped contact can still be drafted).
Sequences follow an arc instead of repeating the same ask seven times. Each step gets its own delay, focus line, subject mode, CTA override, and assigned template.
Standard
Fast, clean drafts for most lists
2 credits / draft · All plans
Premium
Sharper writing for nuanced briefs
4 credits / draft · All plans
Enhance
The most careful drafts, for top accounts
8 credits / draft · All paid plans
+ 5 credits per research target, per contact · Plans from $50/mo
Drafting in Claude instead? Drafts your own Claude writes through the SimpleSend connector use no draft credits; research still does.
The brief is where the drafts stop being generic. It captures what you sell, who you sell it to, and, critically, how you actually write.
Voice mirrored from your emails
Fixed template text stays verbatim
Briefs saved and reusable
SimpleSend mirrors your cadence, your openers, and your sign-offs, so the drafts carry your fingerprints, not a model’s.
Tell it what signals matter and how to pivot on them: “if more marketing openings, lead with demand-gen; if more sales roles, mention ramp time.” The angle changes with the evidence.
Bring your own templates with [bracketed instructions] where the AI should write. Everything outside the brackets ships exactly as you typed it.
Save a brief once and reuse it for every campaign that sells the same thing to the same people. Set-up cost: paid once.
The reason you can trust a batch you didn’t read line by line: every draft has to survive this pipeline first.
Every claim in a draft must trace back to a research finding. Anything that can't be verified is rejected: nothing invented ships.
If the fact-checker strips an opener, this pass rewrites an honest one from the findings that did survive, instead of leaving a hole.
Deterministic checks for em-dash pileups, “I hope this email finds you well,” leftover template tokens, and length violations.
Drafts that fail a pass are fixed automatically, without inventing facts, then run back through the pipeline.
QA: hallucination check ✓ · length ✓ · no AI tells ✓
Before the whole list generates, SimpleSend drafts a complete sample sequence on one real row from your CSV. You read it, refine it, and only your approval unlocks the rest.
Free-text revisions on any draft: “Shorter, drop the question, make it warmer.” The change applies before you approve.
Every run ends with an AI-written summary (stat chips for contacts, drafted, QA pass rate, and not drafted), plus plain-language reasons for every skipped row.
Priya, congrats on the raise. The careers page went from four roles to eleven this month, mostly go-to-market.
When outbound scales that fast, the first-touch email is usually what breaks. Open to comparing notes?
Approve this sample → the remaining 199 rows generate
The same research that writes the email also writes the cold-call card: why call now, the hooks it found, an opener, discovery questions, talking points, likely objections and the next step, drafted from your team’s playbooks and shared across the team.
The Chrome extension surfaces the card inside HubSpot, Salesforce, and your dialer, right where the call happens.
Three AE roles posted in two weeks; the enablement role is still open.
Dana? It's Sam. I'll be quick. I sent you a note about the AE hiring push.
Who owns the first 30 days for the new reps right now?
Three new AEs and no enablement hire usually means ramp lands on the founders.
“We're not hiring an enablement person yet.” Makes sense. Most teams your size aren't, which is why ramp ends up on the founders.
Worth 15 minutes Thursday to compare how other teams handle it?
Nothing sends until you launch it. Send the campaign as a SimpleSend Sequence, from warmed mailboxes on domains registered in your name, with schedules, daily caps, one reply inbox and unsubscribes handled. Or export a CSV and send from the tools you already trust.
Sequences come with Pro and Teams; on Individual, add Email Sending ($49.99/mo). Exporting? Link style (HTML, plain text, or markdown) is set per destination, so the CSV drops into each sender the way that sender expects it. Either way, send cold email from dedicated, authenticated domains, never your main one.
Every export uses the same column names, so your merge-field mapping is built once and reused forever.
first_name · last_name · email · company · title · step_1_subject · step_1_body · step_2_subject …Using HubSpot? Import lists straight in, map drafts straight back.
Connect with read-only OAuth, pull any HubSpot list into the wizard, and map the exported columns as merge fields in your sequences.
How the HubSpot integration works →
Rather work in Claude? Ask for the research and the drafts there.
Connect SimpleSend to Claude and ask in plain English. Drafts written in Claude use your Claude plan, not SimpleSend credits.
How the Claude integration works →
Honest answers about AI drafts, hallucinations, your domain, and your data.
Paste 1–3 of your real past emails on the brief step and SimpleSend mirrors your cadence, openers, and sign-offs. A deterministic linter then strips the tells (em-dash pileups, “I hope this email finds you well,” leftover tokens, length violations) before you ever see a draft. The drafts read like you wrote them on a focused Tuesday morning.
A fact-check pass rejects any claim that can't be traced to a research finding: nothing invented ships. If the fact-checker strips an opener, a re-anchor pass rewrites an honest one instead of leaving a hole, and auto-polish fixes failed drafts without inventing facts. Contacts that can't be drafted honestly are skipped, with the reason spelled out in your batch report.
Not your main one. SimpleSend Sequences send from warmed mailboxes on separate domains registered in your name, paced under per-mailbox daily caps, with stop-on-reply, an unsubscribe link in every email and team-wide suppression. Prefer your own stack? Export a CSV to Smartlead, Instantly, Apollo, HubSpot, GoHighLevel or a Gmail mail-merge. Either way, send cold email from dedicated, authenticated domains and warm them first. Nothing sends until you launch it.
Your lists and the sample emails you paste are never used to train any model. Campaign data is yours, and deleting it is one click.
SimpleSend is one product: it researches every contact and drafts the outreach, then sends it from SimpleSend or exports it to the sender you already use. These pages describe it for four kinds of week.
Upload your first list and see what SimpleSend finds.
14-day free trial · No credit card needed · No setup call · Plans from $50/mo