FIVE-PART SERIES

Best Practices for Modern Cold Outbound

Five field-tested guides that cover everything from DNS records to A/B tests — the operational layer behind every campaign that actually lands.

  1. 1
    INFRASTRUCTURE · 12 MIN READ
    Email Sending Infrastructure: SPF, DKIM, DMARC, and Choosing Your Engine

    Before you write a single subject line, your sending infrastructure has to be right. Bulk vs. individual sending, every DNS record explained, and a pre-launch checklist.

  2. 2
    LIST MANAGEMENT · 10 MIN READ
    Email List Formatting and Data Hygiene

    The column schema, cleaning steps, and platform-transfer rules that prevent failed imports, broken personalizations, and inflated bounce rates.

  3. 3
    COLD OUTBOUND · 11 MIN READ
    Cold Email Best Practices: Writing Outbound That Gets Replies

    Subject lines, openers, the four-step sequence, compliance with CAN-SPAM and GDPR, and the metrics that actually predict whether your outbound is working.

  4. 4
    DELIVERABILITY · 9 MIN READ
    Email Warmup and Domain Health

    Why new domains land in spam, how warmup networks build reputation, the 6-week schedule, and the Postmaster Tools / blacklist monitoring routine that keeps you there.

  5. 5
    ANALYTICS · 9 MIN READ
    Email Analytics and Campaign Optimization

    Which metrics actually predict performance, how to run A/B tests that survive contact with reality, and a four-step improvement loop you can repeat.

  6. 6
    PRODUCT GUIDE · 15 MIN READ
    Getting the Most Out of SimpleSend

    A full tour of the SimpleSend pipeline and brief. Learn exactly what each field does, how value props and lookFor entries shape output, and how to design sequences that don't repeat themselves.