12-PART SERIES

Best Practices for Modern Cold Outbound

Field-tested guides that cover everything from DNS records to A/B tests: the operational layer behind every campaign that actually lands.

1
INFRASTRUCTURE · 16 MIN READ
Email Sending Infrastructure: SPF, DKIM, DMARC, and Choosing Your Engine
Before you write a single subject line, your sending infrastructure has to be right. Bulk vs. individual sending, every DNS record explained, what SimpleSend sets up for you, and a pre-launch checklist.
2
LIST MANAGEMENT · 13 MIN READ
Email List Formatting and Data Hygiene
The column schema, cleaning steps, and platform-transfer rules that prevent failed imports, broken personalizations, and inflated bounce rates, plus what SimpleSend needs from your file.
3
COLD OUTBOUND · 12 MIN READ
Cold Email Best Practices: Writing Outbound That Gets Replies
Subject lines, openers, the four-step sequence, compliance with CAN-SPAM and GDPR, and the metrics that actually predict whether your outbound is working.
4
DELIVERABILITY · 11 MIN READ
Email Warmup and Domain Health
Why new domains land in spam, how warmup builds reputation, the schedule SimpleSend runs for you (and the conservative one for other tools), and the monitoring routine that keeps you out of spam.
5
ANALYTICS · 11 MIN READ
Email Analytics and Campaign Optimization
Which metrics actually predict performance, how to run A/B tests that survive contact with reality, and a four-step improvement loop you can repeat.
6
PRODUCT GUIDE · 20 MIN READ
Getting the Most Out of SimpleSend
A full tour of SimpleSend: the 6-step flow, what every brief field does, how value props and research targets shape output, what a campaign costs, and how to send from SimpleSend or export.
7
SENDING · 13 MIN READ
Set Up Sending Mailboxes and Domains
Who gets email sending, the five setup screens, what SimpleSend automates (registration, SPF, DKIM, DMARC, warmup) and what you finish yourself before the first send.
8
SENDING · 12 MIN READ
Launch Your First Sequence
Start from a drafted campaign, a lead list or a blank page, then work through the builder's five tabs: Leads, Sequence, Settings, Email accounts and Launch.
9
INBOX · 7 MIN READ
Manage Replies in the Inbox
Every reply from every mailbox, labelled as it lands. How the labels work, what happens to the sequence on its own, how to answer with AI drafts, and how opt-outs and alerts work.
10
BILLING · 7 MIN READ
Credits and Campaign Costs
One credit is one cent. The price list, worked examples, what never costs a credit, how to estimate a campaign, rollover, top-up packs, the trial and how a Teams pool works.
11
LINKEDIN · 9 MIN READ
LinkedIn Outreach With SimpleSend
The LinkedIn Outreach add-on, connecting your account, building a campaign from templates, drafts or both, pacing defaults, Sales Navigator import, the LinkedIn inbox and what it costs.
12
LIST MANAGEMENT · 8 MIN READ
Use Your Own CSV Columns in the Brief
Up to 12 extra columns can shape research and drafting: notes SimpleSend reads, links it researches, labels to branch the pitch on, and values dropped in as written.