NEWAI personalization that doesn't read like AI

Personalized cold email
at the speed of paste.

Turn a CSV of leads into fully personalized outbound emails in minutes. SimpleSend researches every contact and drafts emails tailored to each prospect.

Try it out on us →Trial usage included in the Free tier. No credit card.

simplesend.tech/campaigns/q2-outbound240 contacts · full sequence · sample ready

01 Intro02 Insight03 Value04 Proof05 Soft ask06 Nudge07 Break-up

TO: theo@northwind.dev · EMAIL 1 OF 7

Theo — the Northwind ingestion bug you posted about on Friday

Hey Theo,

Saw your tweet about Northwind's pipeline choking on multi-GB CSVs — we hit the exact same wall at Lattice before switching. Took us about a week to migrate.

Worth 15 min to compare notes? I can show you the chunked-streaming approach that dropped our import time from 40m → 90s.

— Jordan

BUILT FOR GTM TEAMS SHIPPING OUTBOUND TODAY

Founder-led outboundAgency campaignsAE prospectingRecruiting outreachInvestor updatesPartnership introsRe-engagementEvent invitesFounder-led outboundAgency campaignsAE prospectingRecruiting outreachInvestor updatesPartnership introsRe-engagementEvent invites

THE OUTBOUND TAX

Personalization shouldn't cost you your week.

Researching every lead and writing emails one by one breaks at scale. Generic AI gets ignored. There's a better way.

WITHOUT SIMPLESEND

Hours of research. One email at a time.

50+ leads, 6+ steps each — that's hundreds of emails written by hand before a single reply.
Skip the research and the lead won't open. They can smell a templated blast a mile away.
Lean on generic AI and it shows — low-effort copy lands you in spam or the trash.

WITH SIMPLESEND

Hundreds of hours back. Every email earns the open.

Per-row research and copy that reads like you wrote it — at the speed of paste.
Personalized opens and replies climb, turning the same list into more pipeline and revenue.
Your team stops typing and starts selling — one job, done well.

40+ hrssaved per rep monthly

+42%average lift in reply rates

1.7–3.3×open rates vs. ~25% industry average

HOW IT WORKS

From cold list to ready-to-send in under five minutes.

01 · UPLOAD

Drop a CSV.

company, name, email, website — and any extras. We auto-detect columns and flag missing fields or duplicates before you spend a token.

02 · BRIEF

A short brief.

Tell us who you sell to, what you sell, the pain it kills, proof you can drop in, the CTA, your tone (paste 1–3 sample emails), and how many steps (1–11). SimpleSend mirrors your voice from there.

03 · APPROVE

Read one. Ship all.

SimpleSend drafts a sample sequence on a real row. Tweak it. When you approve, the rest of your list bulk-generates row-by-row.

04 · EXPORT

CSV out, CRM in.

Download a CSV with stable headers (step_1_subject, step_1_body … step_N_subject, step_N_body). Map them as merge fields in HubSpot, Apollo, Smartlead, Instantly — anywhere.

THE DRAFTING ENGINE

One row in. Real research, your voice, a finished email out.

Not a template with merge tags. Every contact gets fresh web research, a chosen angle, and a draft written from scratch in your tone — then fact-checked before it lands in your CSV.

WHAT YOU GAVE US
ROW 47 / 240
first_nameTheo
companyNorthwind Labs
titleFounder
emailtheo@northwind.dev
websitenorthwind.dev
That's it. Five fields → a finished sequence. The more you give, the sharper it gets.

WHAT SIMPLESEND DID FOR THIS CONTACT

searched: northwind.dev, recent posts, hiring page
picked angle: CSV import bug from Friday X post (most recent + most specific)
drafted in your voice (mirroring 3 past emails you pasted)
QA: hallucination check ✓ · length ✓ · no AI tells ✓

✓ Draft written from scratch — not from a template

Ttheo@northwind.devEMAIL 1 OF 7

Theo — the Northwind ingestion bug you posted about Friday

Hey Theo,

Saw your post about Northwind's pipeline choking on multi-GB CSVs — we hit the exact same wall at my last shop. Took us about a week to migrate.

Specifically: have you tried streaming chunked parses yet, or are you still doing in-memory loads? Dropped our import time from 40m → 90s.

Worth a 15-min compare-notes call next week? Happy to send the migration runbook either way.

— Jordan

Model: Claude Sonnet·QA: passed·~6s drafted

SAME BRIEF · DIFFERENT ROW →

Each row triggers its own research + draft. No two emails share a sentence.

FEATURES

Built for one job: relevant cold email, at the row level.

We're not trying to be a CRM. Or a sender. Or a rep. SimpleSend is the drafting layer between your list and your tool of choice — and it's relentlessly good at that one thing.

Sounds like you, not GPT.

Paste 1–3 of your past emails. SimpleSend mirrors cadence, opener style, sign-off — never a templatized blast.

Live research per row.

Real web research runs per contact, so each draft references something specific and recent — not a fabricated detail.

Built-in QA & fact-check.

Every draft is linted for hallucinations, leftover tokens, awkward dashes and length, then auto-polished if it fails.

1–11 step sequences.

Pick the length and SimpleSend structures the arc: intro → insight → value → proof → ask → nudge → break-up.

Three model tiers.

Standard (Haiku) on Free & Starter, Premium (Sonnet) on Pro, Enhance (Opus) on Agency. Same flow, more nuance.

CRM-agnostic CSV export.

Stable headers (step_N_subject / step_N_body). Drop into HubSpot, Apollo, Smartlead, Instantly — pick your sender.

⏱  THE MATH

From 2 minutes
a contact to 6 seconds.

Researching one lead, drafting an opener, then writing six follow-ups runs a rep ~2–3 minutes a contact at minimum. SimpleSend does the whole sequence in seconds — and the math compounds in your favor fast.

DRAG TO SET YOUR LIST SIZE →MANUALSIMPLESEND

200contacts × full sequence

MANUALresearch + 7 emails per contact

8.3 hrs

SIMPLESENDparallel drafting · 6s/contact

20 min

YOUR WORK-WEEK · 40 HOURS

MONTUEWEDTHUFRI

Each lit cell = an hour SimpleSend hands back to you. Capped at one work-week — past 40 hours, you're literally getting weeks of your life back.

YOU GET BACK

1.0 workdays

…roughly a long weekend off

MANUAL

8.3 hrs

SIMPLESEND

20 min

FASTER

25×

ASSUMES 7-STEP SEQUENCE · ~6S/CONTACT PARALLEL DRAFTING · TIMES SCALE LINEARLY WITH SEQUENCE LENGTH

PRICING

Pay for output, not for seats.

Usage-based, not per-seat. 1 unit = 1 Standard (Haiku) draft. Premium (Sonnet) = 3 units. Enhance (Opus) = 15 units. Bring your whole team on any plan; upgrade when you ship more volume.

FREE

Trial usage / mo

Try the engine end-to-end.

— Trial usage included
— Standard model
— CSV export
— No credit card

Start free →

STARTER

$50/mo

10× Free usage / mo

For founders running consistent outbound.

— 10× Free usage
— Standard model
— Unlimited campaigns
— Priority drafting

Choose Starter →

PRO

$200/mo

4× Starter usage / mo

For sales teams shipping daily.

— 4× Starter usage
— Premium (Sonnet) model unlocked
— Richer, more tailored drafts
— Everything in Starter

Choose Pro →

AGENCY

$999/mo

~5× Pro usage / mo

For agencies running outbound at scale.

— ~5× Pro usage
— Enhance mode (Opus) unlocked
— Maximum personalization & research synthesis
— First access to beta features
— Everything in Pro

Choose Agency →

FAQ

Common questions, straight answers.

No. Each row triggers live web research on the contact and their company, an angle picker that chooses the most specific recent signal to anchor the email, drafting against the past emails you pasted, and a QA pass that re-drafts if it fails. ChatGPT does none of that per-row at scale.

Clay and Smartlead use AI to fill {{first_line}}-style snippets inside a fixed template. SimpleSend writes the whole email — subject and body, every step in the sequence — from scratch per contact. There's no template scaffolding to maintain and no variables to debug.

Paste 1–3 of your real past emails on the brief step and SimpleSend mirrors your cadence, openers, and sign-offs. The QA pass also strips em-dash overuse, "I hope this email finds you well," and other AI tells. The drafts read like you wrote them on a focused Tuesday morning.

Standard (Claude Haiku) on Free and Starter, Premium (Sonnet) on Pro, Enhance (Opus) on Agency. You pick per campaign and we show the unit cost up front before you spend a token.

Usage units, not seats. 1 unit = 1 Standard (Haiku) draft. Premium (Sonnet) = 3 units. Enhance (Opus) = 15 units. A 200-contact × 5-step Haiku run = 1,000 units — well inside Starter's monthly 3,750.

First name and email is enough. Company, title, website, and LinkedIn URL make the drafts noticeably sharper. Headers can be in any case (First Name, first_name, FIRSTNAME) — we auto-detect on upload.

No, by design. We hand you a CSV; you map it into Smartlead, Instantly, Apollo, HubSpot, GoHighLevel, Gmail mail-merge — whichever sender you trust. Keeping sending separate keeps your domain reputation in your hands.

You approve a sample row first; nothing else drafts until you say go. After bulk drafting, you can regenerate any single row from the dashboard or tweak the brief and re-run.

Your CSVs and the past-email samples you paste are not used to train any model. Campaign data is yours; deletion is one click.

About 6 seconds per contact for a full sequence, drafted in parallel. A 200-contact run typically finishes in a couple of minutes — see the live calculator above.