Research-led outreach

Find the reason to reach out.

SimpleSend researches your prospects, finds the signals that matter, turns them into personalized outreach, and sends it from your own mailboxes.

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Free · No signup · ~40 seconds

Illustrative example · a real run researches the company live

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Plans from $50/mo
02The problem

Personalization should come from research, not trivia.

Generating another cold email is easy. Knowing why someone should hear from you is the hard part.

Generic personalization

  • “Loved your recent post.”
  • “Saw you went to…”
  • “Congrats on…”

True, maybe. None of it says what is happening at their company, or why you are writing now.

A real reason to reach out

What the research looks for

Hiring
Open roles on their careers page, and what they say about the team.
Leadership
A new leader in the team you sell to.
Company news
Launches, funding, partnerships and expansion.
Their tools
The software their website shows they use.
Your questions
Anything else you tell it to look for.

The research finds what changed at the company. The reason connects it to what you sell.

03How it works

Research first. Outreach second.

SimpleSend reads the company before it writes a word. Pick a signal to see where it came from, why it matters, and the outreach it turns into.

Research
Signal
Reason
Outreach
OutreachWritten from the signal

To · maya@acme.io

Maya, saw three AE roles go up on Acme's careers page in the last two weeks. New reps need accounts to work from day one, and researching them is the slow part. We research each account before the first touch, so every rep starts with a reason to reach out. Worth a look before they start?

Research
Careers page3 account executive roles · posted in the last 14 days

Do this for a real prospect →Free · No signup · ~40 seconds

04Early users

What early users are saying.

“This is actually super helpful. I usually spend a few hours a day researching and writing emails by hand. I love that I can do all of that in a few minutes now and the emails are really good.”

Te L. — Business Owner

“I don’t have a lot of time to write emails and figure out who to send them to. SimpleSend makes the whole process way easier.”

Young C. — Twitch Partner

“I like how easy it is. As an SDR myself, I can see how SimpleSend was made by someone who is very familiar with the outbound process.”

Franc G. — SDR
05Our own outbound

SimpleSend in our own outbound.

Eight campaigns from our own sending accounts, researched with SimpleSend and counted the way the playbook counts them: replies per lead.

See the outbound playbook →
Leads
950
Sends
3,036
Of leads replied
3.6%
Of leads replied, best campaign
8.6%

Results from SimpleSend’s own outbound campaigns, each about a week long and sent through a third-party sequencer. Results vary by audience, offer, market, and execution.

06One research engine

Keep your stack. Make the outreach better.

Bring the list you have. SimpleSend researches it, writes the outreach and sends it from warmed mailboxes it sets up for you, so you don’t need a separate sender like Instantly or Smartlead. Happy with yours? Export to it instead.

Your list

Upload a CSV, import a HubSpot list, or find new people with Find Leads.

SimpleSend

Researches each company, finds the signal, and writes outreach you review.

Sending

Sends from warmed mailboxes SimpleSend sets up on domains in your name (Pro and Teams), with every reply in one inbox. Or export a CSV with each step's subject and body for Instantly, Smartlead, Apollo or HubSpot.

The same research, every channel
07Claude + SimpleSend

Run your outbound from Claude.

Use SimpleSend's research and outbound tools directly from a Claude conversation: ask for a list, the strongest reasons to reach out, and drafts for the best of them.

See how it works →
  1. 01

    You

    Ask in plain English

  2. 02

    Claude

    The interface

  3. 03

    SimpleSend

    Does the outbound work

Claude is the interface. SimpleSend does the outbound work.

Claude
Example
  1. Find founders of software companies in Utah with 11–50 employees.

  2. Searched SimpleSend

  3. That's up to 50 credits for 25 new people, plus up to 250 to find their work emails. Go ahead?

  4. Yes.

  5. Found 23 work emails

  6. 25 prospects found23 work emails · Saved to Utah SaaS founders
    JE

    Jordan Ellis

    Co-Founder & CEO · Brightlane Learning · Lehi, Utah

    + 24 more

  7. Research the strongest 10 and tell me who I should contact first.

  8. Researched 10 prospects through SimpleSend

  9. Research complete
    Top opportunity
    Jordan Ellis · Brightlane Learning
    Signal
    Selling into L&D and training teams, and hiring two account executives.
    Reason to reach out
    A clear B2B sales motion that's growing. Faster prospect research and personalized outbound help new reps ramp.
  10. Draft a short personalized email.

  11. Draft readyTo · Jordan Ellis

    Brightlane's two new AE seats

    Hi Jordan, saw Brightlane is hiring two account executives to sell into L&D teams.

    New reps usually spend their first weeks researching accounts by hand. SimpleSend does that research and drafts the first email to each prospect, so they start conversations sooner.

    Worth a 15-minute look next week?

  12. Saved to your campaign “Utah SaaS founders”. Review and send it from SimpleSend.

Example conversation. Finding leads, their emails and company research use SimpleSend credits, and Claude asks before it searches or looks up emails. Find Leads comes with paid plans; research and drafting work on every plan, including the free trial.

09Pricing

Start free. Pay for output.

Every account starts with a 14-day free trial: 375 credits, no credit card. After that, one credit pays for research, drafting and Find Leads.

Individual

$50/mo

Research, draft and find leads at your own pace.

  • Researches + drafts ~300–570 emails / mo
  • Send with the Email Sending add-on ($49.99/mo), or export to your sender
Pro

$250/mo

Everything to run outbound end to end, sending included.

  • Researches + drafts ~1,075–2,000 emails / mo
  • 1 sending domain and 3 warmed inboxes included
Teams

$275/seat/mo

For sales teams: a seat for each teammate who drafts, 3 seats minimum.

  • Each seat adds 14,000 credits a month to one shared pool
  • Sending included on every seat; viewers join free
14-day free trial · No credit card needed · Yearly billing: 2 months free
10Questions

The eight questions everyone asks.

Voice matched

Sources verified

Human controlled

Nothing sends until you launch

  • A chat assistant writes from what you give it. SimpleSend does the research first: it reads each company's website, looks for the signals you choose, and keeps the source behind every claim, then writes outreach in your voice for a whole list. It also holds your lists and campaigns and can send them. If you already work in Claude, you can use SimpleSend from there.

    Research firstSources kept
  • Clay is built for data: finding and enriching contacts across many sources. SimpleSend is built for the message: it researches each account for a reason to reach out and writes outreach you review before it goes anywhere. You can use both: build the list in Clay, then upload the CSV to SimpleSend.

    Upload any CSV
  • Yes. SimpleSend sends your sequences itself, from Google or Microsoft mailboxes on lookalike domains registered in your name. It publishes the DNS records, warms the mailboxes, spreads sends across them under daily caps, stops a lead's sequence when they reply and puts every reply in one inbox. Sending comes with Pro and every Teams seat; on Individual it's the Email Sending add-on. It sends only from mailboxes set up in SimpleSend, so to keep using a sender you already run, export a CSV with each step's subject and body for Instantly, Smartlead, Apollo or HubSpot instead.

    Sends from your own mailboxesOr export a CSV
  • Public sources: each company's website and pages like its careers page, web search, and news from the last 90 days, plus anything in your own list, like notes and links. You choose which signals it looks for. For LinkedIn campaigns it also reads the person's recent LinkedIn activity. Every claim in a draft has to trace back to a source it read; anything it can't trace is left out rather than guessed.

    Sources verifiedNo unsupported claims
  • Yes. Drafts land in your workspace first. Edit anything, then launch a sequence or export the CSV. Nothing sends until you launch it.

    Nothing sends until you launch
  • Yes. Credits are spent per contact you research and draft, not per seat, so a short list of accounts you care about uses only the credits it needs, and each month's credits stay spendable for two months. The free trial covers research and drafting for ~25–50 emails.

    Credits per contact, not per seat
  • One credit is one cent. Research costs 5 credits per research target per company, and findings are reused free for 30 days; setting up a campaign's targets costs 5 credits per target, once. A drafted email costs 2, 4 or 8 credits depending on the model, and drafts written in Claude cost none. Find Leads costs 2 credits per new contact shown, 10 per work email and 100 per phone number found.

    1 credit = 1¢Drafts in Claude: no credits
  • Your lists, briefs, research and drafts, in your workspace until you delete them. Your uploaded lists and writing samples are never used to train AI models. Everything we store, and for how long, is in our Privacy Policy.

    Never used for trainingDelete any time
11Start here

Find the reason to reach out.

Give SimpleSend a real prospect and see what it finds.

Try it: Free · No signup · ~40 secondsStart free: 14-day free trial · No credit card needed
PipelineExample
  1. Research3 sources
  2. Signal3 AE roles in 14 days
  3. ReasonVP Sales seat open
  4. OutreachReady to review